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GROUNDBREAKING NEW UK FITNESS CLUB - LAUNCHED IN CARDIFF
When: Saturday 2nd August 2008
Where: JJB Retail Store, Llanishen Retail Park, Llanishen, Cardiff
Cardiff has been chosen for the UK launch of MiFit.Com - a groundbreaking new gym concept which combines luxury with affordability, to offer users the ultimate fitness club for a fast paced lifestyle.
The MiFit.Com gym does away with contracts so consumers are not tied to the club for a minimum length of time. The price is a staggeringly low £9.95 per month – the lowest price in the UK – and this is guaranteed for at least two years.
The superb interior design of MiFit.Com means consumers will enjoy a premier fitness club at that price however; comments Rachel Young of MiFit.Com, “The gym will be fantastic. It is packed with premium quality gym kit from Technogym, the official gym suppliers to the Beijing Olympic Games. The Cardiff club is the first in an aggressive roll out plan which could see us open up to 20 more clubs in the next year.”
Open to anybody over 16, the MiFit gyms are situated within JJB retail stores across large, private mezzanine floors. Overheads – and therefore the costs to consumers - are kept to a minimum through both the locations and a web based application process.
MiFit.Com offers consumers the flexibility of a self-managed fitness routine, using revolutionary technology; each member owns their own unique MiFit Technogym key, which stores data to secure a locker in the luxurious changing rooms as well as providing access to equipment and updates on the user’s personal fitness programme.
Rachel concludes; “Many of today’s consumers are looking for a faster, more convenient version of something they already use. MiFit.Com provides just that – it fills an existing gap in the market by providing top specification, highly attractive fitness clubs with incredibly low prices and ease of use for the on the go professional. We believe MiFit.Com will revolutionise the fitness club market.”
The Cardiff MiFit.Com will be open from August and is located within the JJB retail store on Llanishen Retail Park, Llanishen, Cardiff. Further openings throughout the UK will be announced soon. For a free trial, access http://www.mifit.com.
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For further information please contact:
Ruth Weir/Gemma Chruszcz/Vicki Lamb
Mere PR Tel: 0161 929 8700
Email: Ruth@mere.co.uk / Gemmac@mere.co.uk / Vicki@mere.co.uk
Ian Forrester – Fitness Club Marketing Manager
JJB Sports: 01942 221 400
Email: iforrester@jjbsports.com